Inspired by fine American craftsmanship and the brotherhood of motorcycle culture, the B.G. Meyer Company needed a badge of honor for those who rode with the bold. The name lent itself perfectly for a monogram with custom spurred letters to be emblazoned onto a distressed metal placard, featured on every cigar box. Designed the box graphics and cigar bands from initial concept through production.
Designed, art directed, hand-lettered and produced while at Colangelo Synergy Marketing.
Awarded the Creativity International Award for the brand identity in the retail packaging category.