Vivarin SXSW Activation

Art Direction & Event Branding.

Agency: Concept One Communications.

As the top-selling caffeine alertness aid, Vivarin wanted to help the 2016 SXSW attendees not miss a moment of the conference. The Vivarin FOMO Relief Squad took to the streets of Austin handing out samples and offering free pedal bike trips with charging stations to recharge attendees’ devices and themselves.