Directed the creative and strategic approach to Elmhurst’s 2021 website redesign. Lead and managed our in-house team of designers and developers to redesign our Shopify website (75+ pages) in 2 months. New optimizations improved overall shopability and reduced the amount of clicks throughout path to purchase. New product pages serve as landing pages to targeted paid social ads. Collaborated upon and applied our 2021 updated brand refresh.

Credits: Layout Design by Mia Townsend. Mockup Templates: Header Mockup Template, Laptop Mockup Template