There is no mistaking this creamer is made with oats, the newest favorite plant-based ingredient. But how do you take a minimalistic black and white brand and bring it into a category full of color? The main challenge was finding the right balance of color to obey the category flavor cues while feeling sophisticated enough for the Elmhurst aesthetic. The badge architecture communicates several selling attributes while remaining elegantly simple. And tying everything back to the Elmhurst brand equities, the ingredient flavor is showcased in an organic flat-lay composition.